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Will Bringing Boobs Back Save E3?

What was once the largest convention in the nation for all things gaming, the Electronic Entertainment Expo (E3) has been slowly dying out in the last two years. With their elitist invite-only basis and “no-nonsense” approach, they brought in a mere 3-5,000 people compared to the previous 60,000 hungry gaming gurus that flocked to the event when it didn’t require an invitation.

Why were they hungry a few years ago, you ask? The answer is clear.

Booth babes.

But that wasn’t all; in 2006 there was a party in E3’s pants and we were all invited. That meant independent gaming companies, bloggers, columnists and all the “little guys” of the gaming industry were considered worthy of attending. The event was all about big that year. Companies spent massive amounts of money to display huge pyrotechnic shows, large concerts and big boobs.

A 1-story tall screen, a rock band, and a hot belly dancer who could breathe fire.

What went wrong:
In 2007 the people at E3 decided that the “little guys” were no longer welcome and devised a strict invite-only policy. Independent developers were shut out and overturned for bigger companies which seriously hurt their chances of survival in the gaming world. E3 did away with most of the press and the infamous “booth babes.” were also not on the list. This was the response of the public:

Attendance of E3 Slashed after new invite-only policy

It was clear that E3’s new structure of “professionalism” wasn’t going to work out, yet they kept at it another year while the attendance rate at the PAX Convention in Seattle soared to new heights.

Today, Dan Hewitt, the senior director for communications at E3 said we can expect “glamour, sizzle and excitement” that obviously went missing the last couple years. Yes, the booth babes will return. No, we’re still not invited.

I’ve had a few rare encounters with the elusive “booth babe.” They definitely serve their purpose; most times I’ve met one I’ve had to stand in a mile long line. Heads definitely turn. Why wouldn’t they? They’re like little Vanna Whites with skimpier clothing and nice assets.

I have the same opinion about babes as the guy in the background of that photo. Though boobs will be big this year, it may not be enough. Independent developers have already gone elsewhere, as have the press. Since most booth babes know of a “console” being something they do when a friend is sad, it might come in handy when they have to console the people at E3 as they realize that bringing back the boobs won’t save them from a slow and painful death.


  1. Anonymous says:

    I guess it is me but, the introduction of sex to sell is something I don’t understand. Yes they look great but, what does it matter I would be there to look and buy games not stare at the women to me just a bonus not a necessity. To me beauty and intelligence now that is something… There is a lot of it but maybe not enough?

  2. Anonymous says:

    I do have to say, I agree with jdemainjr. I’ve never been to E3 (I’m only 17 and kinda poor…) but I’ve seen several videos on shows like X-Play and whatnot, and they always had the hotties! If I really wanted to see boobs I’d be on free porn sites!

  3. Anonymous says:

    Nah you guys, boobies make many things better. Sure, some things are fine without them, but once boobies are added to the mix they can be super fine.

    Fruit and whipped cream? Check. Candle wax? Check. Tank tops? Check. Boobies on or next to other boobies? Check. Boobies at E3? Check.

  4. Espen says:

    all of the above ^

  5. Mike says:

    Birthdays, bachelor parties, weddings, Christmas, Ramadan, President’s Day, Mondays, Tuesdays, Wednesdays, funerals… all better with boobs. Big boobs, small boobs, medium boobs, it really doesn’t matter.

    I’d sit through a tennis match if there were boobs involved.

    I ran a business for about 5 years before I got tired of working 80 hours a week. Depending on the time of year, I had anywhere from 2-5 receptionists working for me. Long story about how it started, but when I started hiring only attractive receptionists, business boomed.

  6. Anonymous says:

    More proof that boobies make everying better. Straight from the UK, it’s topless Wii!!!!

  7. The Great Excelcior says:

    That reminds me, I need to get milk.

  8. Corporation says:

    LOL at firstfist. I have to agree though, boobies are a splendid bonus to anything. Sure, you came to E3 to check out the games, but does that mean boobies are no longer welcome?

  9. […] to be better than ever. If the term E3, or Electronic Entertainment Expo sounds foreign to you.. read my article here to brush up on the lingo and culture a bit before you […]

  10. […] year I wrote about how the Electronic Entertainment Expo was bringing back the booth babes, and I am quite happy to say that the trend continued during my visit to E3 this year. Beautiful […]

  11. […] will just post few pics in the gallery below. Some thinking is in order, because Nixie was already asking herself if booth babes will help and revive the […]

  12. attending bachelor parties is kind of my hobb these days, i like parties and drinking too ‘

  13. Angry guy says:

    Thanks for stabbing all the professional women of the industry in the back.

    any other workplace – please, E3, fucking get this – in any other work
    place that would be sexual harassment. Please change it so that I can
    work at a place where I can bring (my daughter) and she can say ‘I’m
    proud of where my mom works,'”
    /Brenda Romero on ‘booth babes’.

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